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Creative Lead, Writer
The Weenie Tini
Honoree | Social Video Short Form - Culture & Lifestyle
Hot dogs are a staple of the American summer. They're inseparable from backyard cookouts and 4th of July celebrations. Each year, Americans consume roughly 150 million hot dogs during 4th of July, making it one of the biggest days for the glizzy.
We leaned all the way in, and the “Weenie Tini” took off, quickly becoming one of the best-performing pieces of content in Kroger social history. Without paid support from the brand or boosts from celebrities or influencers, this work caught fire organically, driven by the passion and engagement of the hot dog-loving community.
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