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Creative Lead, Writer
Not Your Average Joe
Gold Winner for Branded Content & Entertainment
Silver Winner for Integrated Advertising Campaign
Silver Winner for Television Advertising, Single Spot
Kroger Health aimed to set itself apart from other healthcare services. With Joe Burrow as Brand Ambassador, we created a campaign that captured what it means to be "Not Your Average Joe." This 90-second spot was designed to be a reminder that no matter who you are or where you are in your health journey, we all deserve above average care.
National Television
Social
We evolved "Not Your Average Joe" into a rallying cry across traditional and modern media, drawing a parallel between Joe’s incremental achievements and those of our everyday heroes.
Digital
Not Your Average Joe
00:00 / 00:30
Out-of-home
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