Concept, Creative Lead, Writer
Not Your Average Joe
Gold Winner for Branded Content & Entertainment
Silver Winner for Integrated Advertising Campaign
Silver Winner for Television Advertising, Single Spot
Kroger Health aimed to set itself apart from other healthcare services. With Joe Burrow as Brand Ambassador, we created a campaign that captures what it means to be "Not Your Average Joe." This 90-second spot was designed to be an inspiring reminder that no matter who you are or where you are in your health journey, we all deserve above average care.
National Television
Social
Over the course of the campaign there was a record setting lift in overall engagement with the brand, increasing impressions above pacing by 52% and accounting for 40% of the entire year’s collaboration impressions and engagements.
We didn't stop there. We evolved "Not Your Average Joe" into a rallying cry across traditional and modern media, drawing a parallel between Joe’s incremental achievements and those of our everyday heroes.
Digital
Out-Of-Home
